In order to improve the rankings on search engines, you need to have a consistent web presence. You can't simply create a sloppy "free" website and then leave it alone to wither and die. Your website needs to change and evolve. It is something that you really need to do in order to continually bring in new traffic. Now, for most websites, you are not going to continually change the way the front page looks or the information that is provided. However, you must implement additional content while improving how your site is found by search engines. This is time consuming and best performed by knowledgeable experts. At Zap Locally Internet Marketing Solutions, we manage all of this for you.
We research relevant keywords that would drive sales leads to your site. Our keyword research produces competitive search terms relevant to your market search area and your products or services. We also research lesser known variations of popular search keywords so that you do not miss out on any opportunities to get more traffic.
Search Engine Optimization (SEO)
Search engines are intelligent and operate with complicated algorithms. But they are not human, so we give them a little help. We create content and website design that presents data in a manner preferable to search engines. As they crawl the internet, they will be more likely to display results with your website ranking high.
Search Engine Marketing (SEM)
Organic search results are great because they are low cost. However, it is also important to have an active search engine marketing (SEM) campaign to provide a necessary boost and quicken results.
We ensure consistency and accuracy of all online references to your business. We dramatically increase the number of local citations of your business name, address, and phone number.
Having a website and strong social media connection on the Internet is just the beginning to growing a connection with your business and potential clients. In order to reach out and actually improve the chances of people finding your products and services, you need to make your content more desirable to search engines. To do this, we perform what is known as search engine optimization, or SEO for short. This makes your website more attractive to search engines and helps improve your ranking with search engines like Google, Yahoo, Bing and others. This way, more people can find your content and more people can locate your website. Of course, doing this on your own without prior experience can be extremely difficult, which is why we over deliver and exceed expectations in driving traffic to your website. We have the expertise in performing these kinds of services, so we can assist you every step of the way.
Internet marketing all starts with optimizing website design. This is where SEO comes into play. Now, there are different ways we can use this in order to build your website rank. While improving your keywords and image tags is one element, we can also help build backlinks. A backlink is a link on a different website that helps send traffic to your page. Search engines look at this favorably and improving your ranking. This boosts your listing on search results so people can find your company easier. However, you want to take caution before employing some of the questionable and shady “black-hat” quick-fix mistakes that almost always backfire. No. You want the steady, relevant, high-quality backlinks that we obtain – the kind that Google likes.
Of course, having more social indicators and connections to your website is always a good idea. To do this, you need to create a social media connection through multiple channels. Some channels you need to be on include Facebook, Google+ and Twitter. Now, we understand it can be difficult to run these accounts yourself, which is why we assist with this. All of these put together with SEO can help improve search engine rankings and also generate leads through social connections.
You do need to know about local SEO. With the help of local SEO, you can direct local search engine traffic to your website. If you are a local business this is extremely important. We can help this become a reality through local citations. These citations make it possible for locals searches to reach your website due to the location information you save onto your website. Search engines scan this information over and use it in order to improve the search results for people. This way, people in your location can see your information and reach your website.
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We provide managed internet marketing solutions for small and medium sized businesses. Zap Locally websites and digital marketing solutions generate targeted leads for your business. More leads means more business. We specialize in turn-key solutions that enable service-oriented businesses to dominate in the local market space.